Panera Bread – Regional Location (Confidential)

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Challenge

A Panera location was experiencing ongoing concerns with unauthorized individuals spending extended time on the premises and in the lobby area. The store made a decision to shift to drive-thru only service to maintain a positive guest experience while also prioritizing the well being of both guests and staff.

As part of this transition, Panera required a way to:

• Maintain the interior brand look from the outside
• Prevent unwanted visibility into the dining area
• Improve employee safety during opening and closing
• Preserve the building’s appearance and customer experience standards

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Objectives

Panera leadership asked Trident Graffix to create a solution that would:

1. Block interior visibility while maintaining brand aesthetics
2. Provide privacy for employees moving at closing time
3. Preserve the recognizable Panera design language
4. Offer one way visibility for staff near exit points

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Solution by Trident Graffix

Exterior Window Vinyl

We installed premium long term window vinyl covering the former dining windows:

• Maintains consistent Panera visual branding
• Prevents interior views from outside
• Eliminates “abandoned store” look
• Creates a visually intentional storefront

Perforated Safety Vinyl on Employee Use Exit

At the staff exit door, we installed one way perforated vinyl that allows visibility outward, but not inward. This provides:

• Discreet visibility for employees walking to vehicles
• Increased awareness of exterior activity
• Safer closing operations after dark

Employees can now visually check the surroundings before leaving the building.

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Materials & Specifications

• Premium long term cast window film, 3M
• UV-resistant overlaminate
• One way safety perforated vinyl, 3M (70/30 visibility ratio)
• Panera brand color matched graphics
• Outdoor weather rated adhesive formulated for glass

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Results

• Store converted seamlessly to drive-thru only service
• No change to exterior branding perception
• Increased staff confidence and safety awareness
• Improved operational control during closing hours
• Store remains fully brand compliant and visually on brand

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Why This Matters

Many restaurant and retail environments nationwide are facing similar property management and staffing safety concerns. Trident Graffix helps brands:

• Improve safety
• Maintain brand consistency
• Retrofit existing buildings
• Avoid major construction or remodeling costs

Vinyl and perforated safety films provide a fast, affordable, and brand positive solution that transforms a challenge into a controlled, professional outcome.

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Services Provided

• Site survey
• Brand matched design adaptation
• Vinyl production & print
• Professional installation
• Safety visibility integration

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